Research

The Press Institute (PI) aims to provide current information and analysis on the Mongolian media landscape and its development trends and by doing so, encourage and expand the exchange of information on media research. We also hope to support journalists and the media industry in their investigation and delivery of quality news and production, and assist in improving their knowledge and skills of the market. 

The Press Institute's research team has implemented over 40 short and long-term research projects on different issues of Media development in Mongolia.
Each year, the Press Institute conducts research into Mongolia's current media market and prints the “Mongolian Media Monitoring Report”.

The Research Department conducts quantitative and statistical research that looks at media developments and trends, patterns of ownership, employment in the industry, media in rural areas as well as an in depth study into advertising, subscription and circulation figures. The statistics are collated from over 400 media organizations operating in Ulaanbaatar and throughout the country. The report also provides invaluable information about audience and viewership in Ulaanbaatar, Darkhan, Erdenet, Baganuur, Nalaikh and Zuunmod.

Many businesses use this report to determine their own business and advertising strategies, but it can also be useful for others to gain a better understanding about the current market and to provide valuable and up-to-date information on the constantly-changing Mongolian media industry.
Several businesses and broadcast networks in Ulaanbaatar regularly subscribe to services conducted by the PI Research Department, receiving audience data, market research and marketing strategies tailored to their needs.

The Research department operates independently from any political and/or economic interests, solely relying on scientific methods when collecting and processing information and strictly following the principle of respecting the interests of media organisations.


Recent research projects

 

International Republican Institute
In May 2009, with support from IRI, the Press Institute research department conducted a 4 week media content analysis of print and radio in Ulaanbaatar in the lead up to the Presidential elections. A roundtable discussion with the PI, Globe International and journalists, editors and media mangers was held after the results of the report were released.

 

Mongolian media monitoring

The Press Institute of Mongolia has been monitoring media development trends since 1999. The research includes a number of media outlets, circulation, ownership, media employees, their salary, educational level etc. 

Circulation figures are based on declarations from publishers and verified with data from printing houses and distribution companies. Not all media outlets participate in the monitoring process, but the number that do has been steadily increasing. Mongolian media book

 

Audience research – Ulaanbaatar

The Press Institute of Mongolia established systematic readership and audience research in Ulaanbaatar in September 2003. The research includes analysis of broadcast and program ratings, the most convenient and most common hours for viewers to watch television, newspaper readership, media consumption in Ulaanbaatar, etc.
Sample size 500 households in Ulaanbaatar selected by quota from six districts. Data collected by a combined diary and interview system.

For more information, or to buy the audience research report, please contact Gunjee gunjidmaa@pressinst.org.mn


List of research projects implemented by the research team of the Press Institute, 2016

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

2016

Monitoring of election coverage in mainstream print, online news media and social networks in Mongolia

International Republican Institute and Global Affairs Canada

2016

Media Ownership Monitor

Reporters without Borders

2016

Baseline study on the quality and quantity of ethical mistakes in media according to the Mongolian Media Ethics Principles, adopted by MCM in 2016

Deutsche Welle Akademie

2016

Opinion poll on public awareness about Investigative Journalism

Deutsche Welle Akademie

2016

Study on Media Audience Behaviors

Press Institute

2016

 

List of research projects implemented by the research team of the Press Institute, 2015

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

2015

Media monitoring on Judiciary

Judiciary General Committee

2015

Monitoring investigative reporting in 10 daily newspaper in 2014

Deutsche Welle Akademie

2015

Monitoring of media coverage on Media Council of Mongolia

Deutsche Welle Akademie

2015

Opinion polls on public awareness and perceptions about the newly established Media Council conducted in nationwide

Deutsche Welle Akademie

2015

Baseline study on the quality and quantity of ethical mistakes in five mainstream media according to the Mongolian Media Ethics Principles, adopted by MCM in 2015

Deutsche Welle Akademie

2015

Media monitoring on mining coverage

Deutsche Welle Akademie

2015

Effectiveness of public communication interventions for poverty reduction

Swiss Agency for Development and Cooperation

2015

Study on Media Audience Behaviors

Mongol Content LLC

2015

 

List of research projects implemented by the research team of the Press Institute, 2014

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2014

Assessment of Anti-Corruption Public Awareness and Prevention Campaign

The Asia Foundation

Jun-Aug, 2014

Evaluation of the implementation of the Mongolian National Broadcaster’s long term strategic plan 2009-2013

Mongolian National Broadcaster

Oct-Dec, 2014

Media Ownership Transparency Study

Embassy of the United States

2014

 

List of research projects implemented by the research team of the Press Institute, 2013

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2013

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2013

Mid-term strategy implementation evaluation of the Mongolian National Broadcaster /public opinion poll, content analysis, in-depth interview, program rating analysis/

Mongolian National Broadcaster

Nov 2013 – Feb 2014

Mongolian media landscape in last 10 years

Press Institute of Mongolia

2013

 

List of research projects implemented by the research team of the Press Institute, 2012

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2013

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2013

Survey on the media literacy of 7-11th grade students in secondary schools in Mongolia

US Embassy in Mongolia

2012

Monitoring report on media coverage of 2012 Parliamentary election (Newspaper and Radio)

International Republican Institute (IRI)

May-July, 2012

Public perception study on desertification in Khovd aimag

Swiss Development Cooperation /CODEP

2011

 

List of research projects implemented by the research team of the Press Institute, 2011

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2013

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2013

Public perception study on desertification in Khovd aimag

Swiss Development Cooperation /CODEP

2011

Media monitoring on child rights / content analysis

UNICEF

2011

Media responsibility and journalism ethics /public opinion poll and content analysis/

Swiss Development Cooperation (SDC)

2011

Housing needs of Journalists

Journalism for Development NGO

2011

Monitoring of the news and information programs of the Public service broadcaster-3

Open Society Forum

2011

Critical in-depth analysis of media coverage on Chinese – Mongolian – Russian relationships

Open Society Institute (OSI)

2010-2011

 

List of research projects implemented by the research team of the Press Institute, 2010

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2010

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2010

Media coverage on economic issues and economists

Mongolian Mining Journal

2010

Critical in-depth analysis of media coverage on Chinese – Mongolian – Russian relationships

Open Society Institute (OSI)

2010-2011

Reach and quality of environmental information among citizens

Green Planet Club under the PIM

2010

Media monitoring on child rights

UNICEF

2010

Monitoring of the news and information programs of the Public service broadcaster - 2

Open Society Forum

2010

 

List of research projects implemented by the research team of the Press Institute, 2009

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2009

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2009

Public opinion on the status of Mongolian media /household survey

Press Institute of Mongolia

2009

Assessment Study on Public Communication Performance of Communication operations of the Customs General Administration

USAID/EPRC

2009-2010

Assessment Study on Public Communication Performance of Communication operations of the GDT

USAID/EPRC

2009-2010

Assessment Study on Public Communication Performance of Communication operations of the GASI

USAID/EPRC

2009-2010

Public opinion on the Environmental Law

UNDP

2009

Election coverage monitoring: Presidential elections

International Republican Institute (IRI)

2009

Media Coverage on Social Welfare Reforms, Content analysis survey

International Republican Institute (IRI)

2009

 

List of research projects implemented by the research team of the Press Institute, 2008

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2008

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2008

Coverage and Germans and the Germany in Mongolian daily newspapers

German Embassy in Mongolia

2008

Mongolian Language and Grammar in Television News Programs

State Language Commission

2008

Media Coverage on Worst Forms of Child Labor / Content analysis

ILO

2008

Parliamentary Reporting and Media Ethics, Content analysis

Konrad Adenauer Foundation

2008

Public Communication Assessment Study on Communication performance of the National Emergency Management Agency

UNDP

2008

 

List of research projects implemented by the research team of the Press Institute, 2007

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2007

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2007

Monitoring of Public Service Broadcast programming in its transition period /2006-2007/, combination of different research methodologies including content analysis, expert interviews and public opinion pool

Open Society Forum/Mongolia

2006-2007

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2007

Language style and grammar in Mongolian periodical publications, Content analysis

State Language Commission

2007

Economy and Mining Sector in Mongolia /Household survey

Mining Association of Mongolia

2007

Opinion Poll on MRVP situation

MRVP

2007

Market Analysis of Magazine Readers, Combination of different research methodologies

Irmuun agency

2007

 

List of research projects implemented by the research team of the Press Institute, 2006

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2006

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2006

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2006

Content analysis on “Professional standards and ethics in Mongolian media”

Konrad-Adenauer-Foundation

2006

Election coverage monitoring: Parliamentary elections 2006

Konrad Adenauer Foundation

2006

Content analysis, research project on coverage of health issues in Mongolian daily newspapers

Internews

2006

Content analysis, research project on child rights coverage in Mongolian media

Save the Children Fund

2006

Content analysis, research project on environmental coverage in Mongolian media

Netherlands Environmental Trust Fund

2006

 

List of research projects implemented by the research team of the Press Institute, 2005

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2005

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2005

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2005

“Shares and Shareholding in Mongolia – public understanding, Opinion poll survey on demand of Mongol Shiltgeen

Private company

2005

 

List of research projects implemented by the research team of the Press Institute, 2004

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

Press Institute of Mongolia

Jan-May, 2004

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Jan-Dec, 2004

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2004

Freedom on Information in Mongolia, case study

PACT Mongolia

2004

“Election campaign and Media” content analysis and public opinion poll

Konrad-Adenauer-Foundation

2004

Survey on Public Assessment “Media Freedom of Mongolia” nationwide research project

The Asia Foundation

2004

“Eagle TV: public assessment survey”

Eagle TV

2004

“Audience survey: ARIRANG TV viewers”

ARIRANG TV

Sep 2004

 

List of research projects implemented by the research team of the Press Institute, 2003

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

DANIDA project

Jan-May, 2003

Audience research in Ulaanbaatar (monthly household surveys)

Joint Industry Committee of Advertisers and Broadcasters

Sep-Dec, 2003

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2003

Media market in Mongolia: need assessment survey among school leavers

The Press Institute of Mongolia

2003

Media market in Mongolia: need assessment survey among media managers

The Press Institute of Mongolia

2003

TV news program analysis, Qualitative research project

Konrad- Adenauer Foundation

Dec 2002 – Feb 2003

 

List of research projects implemented by the research team of the Press Institute, 2002

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

DANIDA project

Jan-May, 2002

“Understanding politics in Mongolia” questionnaire survey among Mongolian Ministers and high government officials

Aarhus University, Department of political science, Denmark,

Aug–Nov, 2002

Journalistic training in Mongolia: need assessment survey

Press Institute of Mongolia

Aug-Sep, 2002

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2002

Survey on defining consumption level of diluted petroleum among apartment households in the city

“NIC” Co. Ltd

2002

Survey on consumption level of diluted petroleum in automobiles in the city transport

“NIC” Co. Ltd

2002

 

List of research projects implemented by the research team of the Press Institute, 2001

Project title

Funded by

Project time frame

Mongolian Media Monitoring – statistical annual yearbook

DANIDA project

Jan-May, 2001

Advertisement survey in 5 daily newspapers: content analysis

World Association of Newspapers, Free Press Foundation Mongolia

2001

Survey on general tendency of student migration of Mongolian higher educational institutions

Trade and Production Institute

2001

 

List of research projects implemented by the research team of the Press Institute, 1997-2000

Project title

Funded by

Project time frame

Monitoring the Media Landscape in Mongolia, annual statistic survey

DANIDA project

1999-2000

Journalists and their Information Sources.Questionnaire survey among journalists. Press Institute

The Press Institute

2000

Monitoring election coverage: Parliamentary elections 2000

The Press Institute

2000

Newspaper content and the public opinion

UNDP

1999

Advertisement in the media. Standardized questionnaire survey among experts

Freedom Forum

1998

Media Freedom In Mongolia, Opinion pool survey

Konrad Adenauer Foundation

1998

Review on the Status of Mongolian Media, Opinion pool

Open Society Institute

1997

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